About…

It all started when…

I’ve spent over 20 years selling, scaling, and opening new territory — from Sales Rep to Key Account Manager, Country Manager, Distributor, and Sales Agent. I know how to get brands in the right rooms, on the right shelves, and moving fast.

Wildfire Distribution is my sales agency — built to connect specialty retailers in the Outdoor, Action Sports, and Fashion worlds with high-quality brands that actually stand out and drive growth. No filler. No copy-paste product lines. Just brands that earn their space.

We operate across the UK & Ireland, bringing energy, strategy, and hustle to every account.

I’m a proven revenue driver with a growth-first mindset and the versatility to thrive anywhere — boardrooms, shop floors, or out in the field. I plan sharp, think strategically, and execute hard across sales, marketing, and financial goals to build brands that last.

I work just as well leading the charge solo as I do collaborating cross-functionally with teams. I’m fueled by great product, strong storytelling, and the pursuit of excellence — and I show up every year with the same goal: sell more, grow smarter, and raise the bar.